Built by Channing Stovall
Channing Stovall is the founder of Play Point Systems, the creator behind Shot Caddy, and the creative force behind music released through Play Point Records.
The core of Play Point Systems is not software plus music as two random categories. It is one creator building meaningful experiences in different formats.
Shot Caddy came from a desire to build a stronger, more memorable experience around sport. Play Point Records exists to carry music that is rooted in faith, story, and truth without sounding detached from real life.
The formats are different, but the standard is the same: create something clear, honest, memorable, and worth coming back to.
Play Point Systems is the umbrella because the brands deserve room to stand on their own.
The company should make the connection clear, not muddy it. Shot Caddy should feel like a focused product brand. Play Point Records should feel like a real creative division. The parent company is there to hold both together without forcing them into one flattened identity.